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Eichelle

Williams

Digital Marketing Manager & Strategist

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Hello!

I'm Eichelle,

Digital Marketing Manager + Strategist.

As a freelancer, I have worked in the capacity of creative director, media buyer, copyrighter, campaign strategist, account manager, project manger and marketing strategist.

I love agency life and serving digital marketing agencies that produce value for e-commerce, service-based and educational brands.

Specializing in Email/SMS Marketing, Paid Media, Brand Voice and Copy.

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Skills + Services

HArd Skills

  • Account Management
  • Copywriting - Blogs, Website, Email, SMS, Sales
  • Growth Marketing
  • Media Buying
  • Email + SMS Marketing
  • Social Media Management
  • Briefing + Campaign Strategy
  • Project/Campaign Scope Management (Agile)
  • Marketing Analytics + Data-Mining
  • Brand Strategy + Visual Identity
  • Operational Procedure Development

Soft SKills

  • Exceptional Communication
  • Problem-Solving
  • Organizational Skills
  • Teamwork
  • Adaptability
  • Critical Thinking
  • Time Management
  • Attention to Detail
  • Leadership
  • Ability to build and nurture strong business relationships.

Providing Email/SMS Marketing, Copyrighting & Marketing Management Services to digital agencies.

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Tools + Software

Tools + Software

  • Project Management Tools
    • ClickUp, Asana, Monday, Trello
  • Analytics Tools
    • Databox, TripleWhale, Report Garden, Tableau, Swydo Reporting, Google Analytics 4
  • E-Commerce Tools
    • WooCommerce, KnoCommerce, Shopify Plus
  • Customer Relationship Marketing Tools
    • Klaviyo, Postscript, Active Campaign, Mailchimp, Get Response, Send in Blue, Hubspot Marketing Suite, Kajabi, GoHighLevel, ClickFunnels
  • Web Design + Development Tools
    • Canva, Figma, Webflow, Framer, ShowIt, MobiRise, Makers.SO, WordPress, Elementor
  • Advertisement Tools
    • Facebook Business Manager, Facebook Ads Manager, Google Ads Manager, Google Analytics 4, LinkedIn Campaigns Manager, Amazon Ads
  • Admin Tools
    • Google Workspace, Microsoft Office Suite, Zapier, Slite Knowledge Base, Hubstaff, Toggl
  • Communication Software
    • Slack, Loom, Zoom
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Key Interests

  • Customer Relationship Marketing
    • Email + SMS
  • Copywriting
    • Conversion/Sales, Website, Ads Email + SMS
  • Marketing Analytics
  • Paid Media
    • Creatives + Copy
  • Brand Identity + Voice for Growth Marketing
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Metrics + Conversions

Performance on singular Campaigns

Metrics for A Client over 90 Days

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Some of My Results

Email Marketing Client A

Responsible for Copyrighting, Email Design & Quality Assurance

Email Marketing Client B

Responsible for Copyrighting, Email Design & Quality Assurance

These results are a reflection of Client growth over a 90 day period.

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Let's Work Together

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Linkedin

Click the Icon to Connect!

Phone

Canada: 647-206-9028 | United States: 469-864-1464